Product Manager - Customer Retention

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We're looking for a Product Manager to Betao’s core SaaS-product that helps entrepreneurs to start, grow and succeed with their companies. 

About us
Betao is a rising star on the French legal tech market. We’re a Swedish-French tech company based in Stockholm that builds tools and services that help entrepreneurs succeed. We are proud to be one of the largest French websites for self-entrepreneurs’ incorporation and run the largest self-entrepreneurs community in France. Betao is working for and with our users to build a service that’s fair, transparent and a delight to use! 

At Betao, we are creating a portfolio of products that helps entrepreneurs build successful companies. We leverage our position as market leader to kickstart new ventures and are always looking to find new ways to help our customers. 


About the position 
As a Product Manager for our online web application your key focus will be to increase customer retention metrics for our digital company management product. 
We are hiring for a broad role where you will get a lot of room for making a difference in our product! As a product manager with Betao your attention will be on prioritising and releasing new features on our biggest product and tailoring it to customers’ needs, based on quantitative and qualitative customer data. You will work as part of the Product Team where you will be given you a lot of freedom to develop your ideas.   

The product you will be working on will be part of Portail Auto-Entreprenur, a French online web application, that allows aspiring entrepreneurs to manage all administrative aspects of their company so they can focus on their core business. We are taking on some fierce competition in this well-established market, but we are confident we have what it takes to capture a significant portion of it!

Your responsibilities will include, but not be limited to:

  • Conducting in depth analysis both on the global market for invoicing tools and on our competitors to identify best practices
  • Translating these insights into a crystal-clear vision, ideas for new features and a prioritised roadmap for the product. 
  • Contributing ideas for solutions that meet product objectives. 
  • Implement product KPI, track them and derive actions plans when necessary.  
  • You will interact on a daily basis with Design, Tech, Customer Support and Marketing. 


We are looking for: 

  • You have at least 2 years of experience working in a product team operating a B2C online web application  
  • Previous experience from contributing to a significant product growth phase
  • You have a relevant degree, preferably within Product Management, Design, Marketing, Tech or similar
  • Analysing data, conducting customer interviews and gathering insights is something you enjoy but at the end of the day, you understand we need to keep the product moving forward. 
  • You communicate in English idiomatically, both verbally and in writing.

It's an extra plus if you: 

  • Have experience working with financial or legal products
  • Have experience from running your own company
  • Can speak/write in French



  • Get the opportunity to be a part of a major company scale-up, as a member of a very diverse team of driven and friendly people 
  • High exposure and regular access to company’s CEO 
  • Recurring team activities, everything from after works, board game nights, breakfasts and movie nights! 
  • Have we caught your interest? Apply today. 


Or, know someone who would be a perfect fit? Let them know!


Åsögatan 108
118 29 Stockholm Directions View page

Working at Betao.

When we’re not getting the job done, we're all about having fun at our Stockholm HQ! Our office is based in the vibrant neighborhood of Södermalm where we have created a true French island in the heart of Sweden.

Being in Sweden, we love making time for fika, each month we throw afterwork drinks and we often plan team activities to keep morale high. We believe work should be fun, and we do everything we can to make sure our employees feel the same.




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