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Marketing Technologist / Marketing Automation Specialist - French Speaker

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ABOUT BETAO

Betao is a Swedish-French tech company based in Stockholm. We build tools and services that help entrepreneurs succeed. We are one of the largest French websites for incorporating autoentrepreneurs and run the largest auto-entrepreneur community in France, but we also have many more projects in the pipeline! :)

Betao is a rising star on the French legal tech landscape and we are currently looking for a data-driven, curious & enthusiastic Marketing Technologist to join our marketing team to develop a customer centric, relevant & personalized dialogue with our prospects & customer base.

 

Job Description :

You will have your hands in all email & marketing campaigns, setting up lead generation processes & Data / Analytics reporting through our marketing tools.

There is an important Data component to the job as well. You will be researching and providing market data, working on our marketing segmentation and feeding our marketing tools with the most relevant target possible.

You will also be responsible for driving marketing innovation directly with the CMO, testing new marketing technologies & concepts and their implementation.

We are looking for a curious person who is not afraid of trying new things and is always on the lookout for technological innovation in marketing. ProductHunt is your BFF and doing a little bit of coding when necessary is something you can handle.

When you discover an abnormality, you’ll help get to the very bottom of it—and identify & address the systems issue that led to it : it's not just about fixing the symptoms but understanding why this problem arose in the first place.

You can expect to grow in your strengths, versatility, and skillset in this job. You can expect a team who’ll support you within it, rise to challenges with you, and grow together.

The job is located in Stockholm, Sweden. Our work environment requires you to speak both French (fluently) & English (Netflix without subtitles level ;) )

 

Your responsabilities are to :

  • Support Marketing initiatives through marketing process automation. ( email programs & landing pages, scoring leads in our system, trigger events through multiple tools, etc. )
  • Report on campaign performance. ( engagement, conversion rate, provide cohort analysis etc. )
  • Understand business and technical requirements and constraints, and lead and drive the effort to translate those requirements into strategic marketing solutions.
  • Provide internal training & share functional knowledge related to day-to-day management of the marketing automation platform.
  • Transform data into actionnable insights through the use of dedicated tools and market research. You will be providing the rest of the team with the proofs they need to make every campaign a success.
  • Provide insights into data management including; database optimisation, data acquisition, list/persona segmentation, data cleanliness & integrity within our tools.
  • Stay up to date on trends and technology in the marketing technology landscape.


About you :

We are looking for a candidate at the crossroads between Marketing & Technology with a minimum of 2 years of experience working with automation tools or data management systems. Whether you are a marketeer at heart with some development skills & a background in data, or an engineer willing to venture into new areas, as long as you are driven by data & innovation, you will fit right in!

  • Data-driven thinker and problem solver
  • Passion to improve process, streamline technology, and improve performance
  • Ability to conceptualise lead flows, campaign structures, & data flow between automation platforms & our CRM.
  • Have experience with analytics tools (GA, Mixpanel, etc..)
  • GDPR Black Belt - You understand the legal implications of handling personal data & the consequences of misuse.
  • You are comfortable working with business, IT, and marketing stakeholders
  • Advanced Excel Skills, the knowledge of SQL language is a plus.
  • An experience with Hubspot / Pardot or an other similar tool is a plus.


Recruitment process:

Interview with the CMO

Interview with the CEO


Salary :

Based on Experience.

Apply for this job

Or, know someone who would be a perfect fit? Let them know!

Stockholm

Norra Stationsgatan 93
113 64 Stockholm Directions hello@betao.se

Working at Betao.

When we’re not getting the job done, we're all about having fun at our Stockholm HQ! Our office is based in the vibrant neighborhood of Torsplan where we have created a true French island in the heart of Sweden.

Being in Sweden, we love making time for fika, each month we throw afterwork drinks and we often plan team activities to keep morale high. We believe work should be fun, and we do everything we can to make sure our employees feel the same.

 

 

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